A Digital
Flagship
Your finest boutique, rebuilt for the screen — engineered from nothing, owned entirely by you.
You are not
selling a product.
You are selling
a decision.
A high-value piece is considered for weeks, discussed with family, and worn for a lifetime. That decision cannot be carried by a storefront designed for fast fashion.
ONZURA proposes a fully custom e-commerce platform — no themes, no rented templates — built around how your buyers actually decide: study the piece, verify the provenance, speak to a person, then commit.
The result is a platform that raises perceived value, converts serious enquiries into appointments and orders, and remains yours to grow.
Nothing templated, nothing rented
Discovery through handover
Code, data and customers are yours
Design, build, launch and support
The problem is rarely traffic.
It is what happens after the click.
A ₹2,00,000 piece in a ₹200 frame
Theme storefronts render a heirloom-grade piece in the same card as a phone case. Perceived value collapses before price is even seen.
No path from interest to conversation
Serious buyers rarely check out on first visit. Without a booking or enquiry route, warm intent leaks into a WhatsApp thread nobody tracks.
Photography destroyed in delivery
Macro work shot for lustre is compressed into mush and served slowly. The craft you paid to photograph never reaches the screen.
Provenance buried in a description box
Purity, certification, carat weight, stone origin and hallmark — the facts that justify the price — sit in a paragraph nobody reads.
Invisible on high-intent search
Category and collection pages are unindexed or thin, so buyers searching for exactly what you make find a marketplace instead.
Customer data owned by someone else
Selling through marketplaces means renting your audience. No repeat cycle, no occasion reminders, no lifetime value.
Our mark is
the method.
Four arcs, one closed loop. Each phase hands the next a finished artefact, so nothing is ever rebuilt from memory.
Discover
Catalogue audit, buyer interviews, competitor teardown and merchandising logic.
→ EXPERIENCE BLUEPRINT
Design
Art direction, full interface design for every template, and a reusable design system.
→ APPROVED VISUAL SYSTEM
Engineer
Custom front-end, catalogue, payments, booking and accounts — written, not assembled.
→ PRODUCTION PLATFORM
Launch
Content migration, SEO, performance tuning, team training and go-live.
→ LIVE FLAGSHIP + 30-DAY CARE
Homepage
Not a grid of products. A single, slow, cinematic opening that establishes the house before it sells anything — the way a boutique window does.
Editorial hero — full-bleed campaign imagery with restrained motion
Featured edit — a curated selection, merchandised by you, not by an algorithm
Craft narrative — the atelier story, because provenance is the product
Persistent invitation — book a private viewing from any point on the page
Edit
Product & collection pages
Two templates carry almost all revenue. Both are designed to answer the buyer's real questions: is it right, is it real, and can I speak to someone.
Ring
Every filter combination is a real, indexable page with its own copy — so "18K emerald bridal ring" is a landing page, not a query string.
Some buyers pay online.
Others need a person.
Syncs to your team calendar. Automatic reminder by email and WhatsApp.
Anniversary and care reminders scheduled automatically — the mechanism behind every repeat purchase.
What we build:
the storefront
Each line below exists because it moves a number. Nothing is included for the sake of a longer list.
Bespoke design system
Every template drawn for your house — typography, spacing, motion and colour, documented for reuse.
Removes the "looks like every other jeweller" ceiling on price.
Catalogue architecture
Unlimited products with real variant logic: metal, purity, stone, size, certification and making charge.
One product record instead of nine near-duplicate listings.
Macro imagery pipeline
Deep zoom, 360° spin, next-generation formats and CDN delivery tuned for detail retention.
Your photography budget finally reaches the customer intact.
Provenance panel
Hallmark, certificate number, carat, clarity, cut and origin presented as structured, verifiable fields.
Answers the trust question before the buyer has to ask it.
Search & merchandising
Instant search, faceted filtering, curated edits and "complete the set" pairings controlled by your team.
Raises average order value through the pairing your staff already suggest in store.
Journal & campaign pages
A managed content layer for craft stories, campaign launches and seasonal lookbooks.
Earns organic traffic that product pages alone never will.
What we build:
the engine
The half the customer never sees, and the half that decides whether the business scales.
Payments & instalments
UPI, cards, netbanking, wallets, no-cost EMI, and part-payment for made-to-order commissions.
Removes the price barrier on your highest-margin pieces.
Appointment engine
Boutique and video consultations, staff calendar sync, automated email and WhatsApp reminders.
Converts the buyer who was never going to check out online.
Customer accounts
Order history, downloadable certificates, wishlists, saved addresses and care reminders.
Turns a single purchase into a relationship you can market to.
Admin console
Your team manages products, pricing, stock, orders, appointments and content without touching code.
No agency dependency for day-to-day trading.
SEO foundation
Product and organisation schema, clean URLs, sitemaps, indexable filters and a strict performance budget.
Buys compounding traffic instead of rented ad clicks.
Analytics & security
GA4 with e-commerce events, Search Console, SSL, hardened checkout and automated backups.
You can see what works, and sleep through the night.
Chosen for the next
five years, not the demo.
Every component is mainstream, well-documented and hireable — so you are never trapped with one agency.
Next.js · React
Server-rendered pages for search visibility with app-grade speed after first load.
Node.js · REST API
A dedicated commerce layer for catalogue, orders, bookings and accounts.
PostgreSQL
Relational integrity for pricing, variants and certificates. Backed up daily.
Headless CMS
Campaigns, journal entries and collection copy edited by your team, not by us.
Razorpay
PCI-compliant Indian gateway with UPI, EMI and instant settlement reporting.
Image CDN
Automatic AVIF/WebP conversion, responsive sizing and global edge delivery.
Vercel · AWS
Edge hosting with instant rollback, staging environments and zero-downtime deploys.
GA4 · SSL · WAF
Measurement, encryption and firewall protection configured from day one.
PERFORMANCE TARGET LIGHTHOUSE 90+
LARGEST CONTENTFUL PAINT UNDER 2.5S
UPTIME 99.9%
SOURCE CODE TRANSFERRED TO YOU
The road to launch
Each stage ends in something you can see, use and sign off. No silent months.
Discovery
Catalogue audit, buyer research, information architecture, content plan.
Sign-off: blueprint
Design
Art direction, every template designed, interactive prototype, design system.
Sign-off: visuals
Development
Front-end build, commerce engine, payments, booking, accounts, admin console. Weekly staging demos.
Sign-off: staging site
Content & QA
Catalogue migration, imagery optimisation, cross-device testing, SEO configuration.
Sign-off: release candidate
Launch
Go-live, team training, handover of code and credentials.
Then: 30 days of care
Not a per-hour arrangement and not a licence you keep renewing. A single engagement that ends with a finished platform, its source code and its customer database in your name.
Provided by you: domain name, hosting and gateway account in your company's name, product photography, and product copy where written in-house.
EXCLUSIVE OF
APPLICABLE GST
Six commitments,
written down.
These are the terms we hold ourselves to — and the ones you should hold any agency to.
Custom development
No purchased theme, no page builder, no plugin stack held together with hope. Written for your catalogue, from the first file.
Performance
A hard budget on page weight and load time, enforced in the build. Heavy imagery is engineered for, not apologised for.
SEO
Structured data, indexable collections and clean architecture built in from week one — not sold back to you as a retainer later.
Security
Encrypted transport, hardened checkout, firewalled admin, daily automated backups and no card data on your servers.
Scalability
Built to hold ten collections or ten thousand pieces, multiple boutiques and a festive traffic spike without a rebuild.
Support
Thirty days of post-launch care included, a named point of contact, and documentation good enough that you could leave us.
Plainly stated,
so nothing surprises you.
₹28,500
Advance, on approval to begin
₹38,000
On first draft
₹28,500
Before the site goes live
Invoiced against each milestone. Exclusive of applicable GST.
8 weeks from kickoff
Subject to timely feedback and content delivery from your side.
Two rounds per stage
Consolidated feedback at each sign-off. Further rounds quoted separately.
Transferred on final payment
Source code, design files, content and customer data become yours outright.
30 days included
Bug fixes and minor changes at no cost. Ongoing retainers available on request.
VALIDITY 15 DAYS FROM ISSUE
CONFIDENTIALITY MUTUAL NDA ON REQUEST
THIRD-PARTY COSTS BILLED AT ACTUALS
Four steps
between here and live.
The first one takes a single reply. Everything after it is our responsibility to run.
Approval
Confirm this proposal in writing and settle the first milestone. We block your slot in the studio calendar the same day.
DAY 0
Design
A working session with your team, then art direction and a clickable prototype of the full experience for sign-off.
WEEK 1–3
Development
The platform is built and shown to you on a live staging link every week. You watch it take shape, not wait for it.
WEEK 3–7
Launch
Go-live, training for your team, handover of every credential and file — and thirty days of us on call.
WEEK 8
Thank you
for your time.
When you are ready, one reply begins the work. We will hold your slot for fifteen days.